Privacy

Privacy Policy

Last updated: April 23, 2026

Family Thread is a product of MV Learning, LLC ("MV Learning", "we", "us", "our"). This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices available to you when you visit familythread.org, related websites, or communicate with Family Thread and its AI-powered assistant, Mira.

This Privacy Policy applies both to this website and, where applicable, to communications provided through Family Thread and Mira. Certain customers, including school districts, hospitals, government agencies, and community organizations, may also have separate data protection agreements, service agreements, business associate agreements, or privacy terms that govern their use of the Family Thread platform. Where such agreements exist, those agreements will control in the event of a conflict with this Privacy Policy.

Information We Collect

We try to keep this small. The information we collect through this website falls into three categories:

  • Information You Provide. When you submit a contact form, request a demonstration, complete an intake form, communicate with Mira, participate in a referral process, or otherwise contact us, we may collect information such as your name, role, organization, organization type, email address, phone number, and any information you choose to provide.
  • Basic Technical Information. Like most websites and online services, our servers may receive standard information such as IP address, browser type, device information, referring pages, and pages visited. We use this information to operate, secure, maintain, and improve our services.
  • Cookies and Similar Technologies. This website does not currently use advertising or tracking cookies. If we implement analytics, advertising technologies, or similar tools in the future, we will update this Privacy Policy and obtain consent where required by applicable law.

How We Use Information

We may use information we collect to:

  • Respond to inquiries and requests.
  • Schedule demonstrations and meetings.
  • Provide services through Family Thread and Mira.
  • Facilitate referrals, resource navigation, and service coordination.
  • Send requested communications and follow-up messages.
  • Improve our website, platform, and services.
  • Maintain security and prevent misuse.
  • Comply with legal obligations.
  • Protect the rights, safety, and property of users, customers, and the public.

We do not sell personal information. We do not use information submitted through contact forms for advertising purposes.

How We Share Information

We share information only as necessary to operate and provide Family Thread services.

We may share information with service providers that assist with hosting, communications, artificial intelligence services, customer support, security, analytics, email delivery, and related operational functions. These providers are contractually required to use information only for authorized purposes and to protect information consistent with applicable law and contractual obligations.

We may also disclose information:

  • When required by law, subpoena, court order, or legal process.
  • To investigate or prevent fraud, security incidents, or misuse.
  • To protect the rights, safety, property, or legal interests of Family Thread, our users, customers, partners, or the public.
  • In connection with a merger, acquisition, financing, reorganization, or sale of assets.

Third-Party Service Providers

Family Thread uses third-party service providers to operate and support its services. These providers may include cloud hosting providers, communications providers, artificial intelligence and machine learning providers, analytics providers, email service providers, and customer support tools. Such providers may process information on our behalf solely to provide services to Family Thread and are required to protect information consistent with applicable law and contractual obligations.

A Note on Student and Family Records

This website serves as a public information and marketing website. Records relating to students, parents, guardians, families, clients, and service recipients may also be maintained within the Family Thread platform pursuant to agreements with school districts, hospitals, government agencies, nonprofits, and community organizations.

Such records may be governed by FERPA, HIPAA, McKinney-Vento, state privacy laws, contractual obligations, and other applicable laws depending on the customer organization and the services being provided. Nothing in this Privacy Policy modifies or supersedes those agreements.

Text Messaging (SMS) Communications

Family Thread and its AI-powered assistant, Mira, may communicate with individuals and families by text message (SMS) for purposes including intake, eligibility screening, service coordination, case management, resource referrals, appointment reminders, follow-up communications, program updates, and responses to questions or requests for assistance.

Consent to receive text messages may be obtained in several ways, including but not limited to:

  • A school district, homeless liaison, social worker, case manager, healthcare provider, or other authorized service provider obtaining verbal or written consent and providing contact information to Family Thread.
  • An individual or family voluntarily providing a mobile phone number through a Family Thread form, website, referral process, QR code, intake process, chatbot, or other communication channel.
  • An individual or family initiating contact with Family Thread or Mira by text message, web form, QR code, online portal, or similar method and requesting assistance or information.

By providing a mobile phone number or otherwise opting into SMS communications, you consent to receive text messages from Family Thread and Mira regarding requested services and support. Consent to receive text messages is not a condition of receiving services.

Message frequency may vary based on individual needs, referrals, activity, service requests, case status, and communications with Family Thread, Mira, schools, healthcare providers, service providers, community organizations, or other authorized partners.

You may opt out of SMS communications at any time by replying STOP to any text message. For assistance, reply HELP to any message or contact us at support@familythread.org.

Family Thread does not sell, rent, or share mobile phone numbers with third parties for their marketing or advertising purposes. SMS consent is not shared with third parties or affiliates for marketing purposes. Mobile phone numbers and SMS consent information will not be sold, rented, or shared with third parties for their own marketing or promotional purposes.

Mobile phone numbers and messaging information may be used solely to provide, support, maintain, secure, and improve Family Thread services and communications as described in this Privacy Policy.

Standard message and data rates may apply depending on your mobile carrier and service plan. Carriers are not liable for delayed or undelivered messages.

Artificial Intelligence and Automated Communications

Family Thread uses artificial intelligence, machine learning systems, automated technologies, and conversational assistants, including Mira, to help provide information, coordinate services, answer questions, conduct intake activities, identify relevant resources, facilitate referrals, and support communication with individuals, families, schools, healthcare organizations, government agencies, and community partners.

Communications from Mira may be generated, assisted, or supplemented by automated systems and artificial intelligence technologies. While Family Thread takes reasonable steps to promote the accuracy and usefulness of information provided through these technologies, automated responses may not always be complete, accurate, or appropriate for every situation.

Individuals should not rely solely on automated communications when making legal, medical, financial, safety-related, or other important decisions.

Family Thread may use information provided during conversations, intake processes, referrals, service requests, and platform interactions to operate, maintain, evaluate, monitor, secure, improve, and enhance its services, technology platforms, and user experience. Where required by law, contract, or customer agreement, Family Thread will not use customer data to train artificial intelligence models without appropriate authorization.

Family Thread implements reasonable administrative, technical, and organizational safeguards designed to protect information processed through its technology systems. Access is limited to authorized personnel, contractors, service providers, and partners who require access to perform authorized functions.

By using Family Thread, communicating with Mira, submitting information through a Family Thread platform, or participating in Family Thread services, you acknowledge and consent to the use of artificial intelligence and automated technologies as described in this Privacy Policy.

Emergency Situations

Family Thread and Mira are not emergency services and are not intended for emergency, crisis, medical, mental health, child safety, or law enforcement situations. If you believe someone is in immediate danger or requires emergency assistance, call 911 or contact the appropriate emergency service provider immediately.

Data Retention

We retain information for as long as necessary to provide services, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and support legitimate business purposes. You may request deletion of information we control by contacting support@familythread.org, subject to legal, contractual, operational, and regulatory requirements.

Your Rights and Choices

Depending on your location and applicable law, you may have the right to access, correct, update, delete, restrict, or object to certain uses of personal information. You may also have the right to request a portable copy of information we maintain about you or to lodge a complaint with a regulatory authority.

To exercise these rights, contact support@familythread.org. We will respond within the time required by applicable law.

Security

We use reasonable administrative, technical, and physical safeguards to protect information transmitted through our website and services, including encryption in transit where appropriate. No system is completely secure, and we encourage users not to transmit highly sensitive information through public forms unless specifically requested through secure channels.

Children

This website is not directed to children under the age of 13, and we do not knowingly collect personal information from children through this public website. If you believe a child has provided information through this website, please contact us so we can investigate and delete such information where appropriate.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. When we do, we will revise the "Last Updated" date at the top of this page. Material changes may be highlighted on this page or communicated through other appropriate channels.

Contact Us

For privacy questions, requests, complaints, or support, contact:

MV Learning — Family Thread
Attn: Privacy
6452 E Fulton St #1
Ada, MI 49301

support@familythread.org